Search Engine Optimization

Our strategy includes four phases:

Keyword research is the bedrock of any successful search engine marketing strategy. Without it, sites can be built upon guesswork and inaccurate data with regards to the content provided. We identify your target market’s search behaviors and patterns by isolating exactly which phrases are being typed into a search engine. We determine which industry-specific content users are looking for, which search queries are being used to find it, and how often it is being sought. Remove the need for speculation from the strategic phase of planning your web site.

We do the following:

• Collect data from an enormous Internet based sample size and analyze it using proprietary software to provide detailed phrase results.
• Identify and analyze over 10000 phrases used by the public when searching for your services, ensuring that our reports of your industry are comprehensive.

• An online report detailing search demand statistics for 100 phrases relevant to your industry, identifying which industry-specific phrases are being highly searched with the fewest competitors.
• Reports are provided in Microsoft Excel™ format.

You will be able to:

• Provide buyer/visitor information for your communications, public relations, marketing, and consumer relations departments.
• Suggest new products and services your target audience is searching for.

This phase delivers optimized plans designed to organize your web content in a structure that is attractive to both humans and search engines alike.

We do the following:

• Collect data from an enormous Internet based sample size and analyze it using proprietary software to provide detailed phrase results.
• Analyze each page’s content regarding the inclusion and placement of key words and phrases.

• A report detailing optimized anchor text for internal links
• Optimized META keywords, title and description tags.
• Suggestions for optimal page word-count.
• Preferred description and headline words – an ordered list of single words most often co-occurring with the target phrase and their search frequencies.

• Provide information to your website developer (webmaster) when deciding which additional content/phrases should be used on each page of your web site.
• Let us update your site for you.

This phase delivers optimized reports designed to let you quickly see how you are doing in a wide variety of search engines, and lets you track how your competitors are doing as well.

We do the following:

• Submit your web pages to 60+ new organic and over 220 global and regional search engines.
• Setup and provide Google API support for your site.
• Setup Google Sitemap Support.

• Online reports detailing your sites keywords in over 60+ new organic engines and  220 global and regional search engines.
• Graphs which allow you to track organic and paid keyword position, link popularity and search engine site saturation trends.

• Quickly see how you rank in search engines, and with your competitors.
• Analyze how effective your sites content, keywords and phrases are being indexed by major search engines.

Linking to your online community is integral to attract referred traffic and be considered important by the search engines. In fact, many search engines consider the number and nature of the links to your site as a measure of authority and a proxy for quality.

We do the following:

• Identify some link building opportunities available in your industry.
• This may include free or paid submissions or link exchanges in an attempt to acquire as many advantageous connections as possible from the targeted selection to increase your link popularity.
• Map your industry's link structure in preparation for a link building campaign.
• Contact all targeted web sites via submission of inbound link requests .

• Reports listing all web sites visited, web site optimization strategies used, and the results obtained.

• Establish an improved connection with your online community, providing inbound traffic, and a favorable link network that boosts your online importance.